The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 16, 2021

Filed:

May. 15, 2020
Applicant:

Square, Inc., San Francisco, CA (US);

Inventors:

David W. Maxwell, San Francisco, CA (US);

Tyler James Lettau, Hercules, CA (US);

Tiffany Y. Ng, San Francisco, CA (US);

Daniel G. Becker, San Francisco, CA (US);

Lauren A. Myrick, San Francisco, CA (US);

Assignee:

Square, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 20/20 (2012.01); G06Q 20/12 (2012.01); G06Q 30/02 (2012.01); G06Q 20/32 (2012.01);
U.S. Cl.
CPC ...
G06Q 20/209 (2013.01); G06Q 20/12 (2013.01); G06Q 20/202 (2013.01); G06Q 20/3223 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0226 (2013.01); G06Q 30/0239 (2013.01);
Abstract

Introduced here is a technology that enables a merchant to create customer-targeted, customized communications by use of a merchant platform executing on a financial service system. The merchant platform generates content for communications that is based on a particular customer segment. The customer segment includes one or more groups of customers segmented based on one or more attributes associated with each group of customers. An attribute is determined based on data collected by the financial service system, where the data is related to transaction data of a plurality of merchants.


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