The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 09, 2021
Filed:
Feb. 03, 2020
Xad, Inc., New York, NY (US);
Can Liang, Mountain View, CA (US);
Yilin Chen, Sunnyvale, CA (US);
Weiqing Yu, San Jose, CA (US);
Fan Yang, San Jose, CA (US);
xAd, Inc., New York, NY (US);
Abstract
A system for predicting a conversion rate relating to targeted location events for a test campaign includes one or more campaign databases configured to store campaign parameters of a set of historical campaigns. The system further includes a feature engineering module configured to construct a training feature space corresponding to the set of historical campaigns, and to determine a set of labels including a respective conversion rate for each respective historical campaign of the plurality of historical campaigns. The system further includes a model training module configured to machine train a conversion rate prediction model using the training feature space and the set of labels. The feature engineering module is further configured to construct a set of test features from campaign parameters of the test campaign, and the system further includes a prediction module configured to apply the conversion rate prediction model to the set of test features to obtain a predicted conversion rate for the test campaign.