The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 09, 2021
Filed:
Sep. 20, 2017
International Business Machines Corporation, Armonk, NY (US);
Uttam Setty, Bangalore, IN;
Puneet Sharma, Bangalore, IN;
International Business Machines Corporation, Armonk, NY (US);
Abstract
A computer-implemented method includes identifying a plurality of hyperlinks on a first webpage. The computer-implemented method further includes determining, for each hyperlink in the plurality of hyperlinks, a degree of likelihood that a user will select a given hyperlink in the plurality of hyperlinks. The computer-implemented method further includes initiating a first bid request for a first ad space for a second webpage that is accessible by a first hyperlink in the plurality of hyperlinks based on the first hyperlink having a degree of likelihood above a given threshold level. The computer-implemented method further includes determining a selection of the first hyperlink by the user. The computer-implemented method further includes displaying a first advertisement associated with a first winning bid on the second webpage. A corresponding computer system and computer program product are also disclosed.