The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 09, 2021
Filed:
Nov. 02, 2017
Snap Inc., Santa Monica, CA (US);
Yiwei Ma, Los Angeles, CA (US);
Shuo Wu, Los Angeles, CA (US);
Masoud Akhoondi, Los Angeles, CA (US);
Houshmand Shirani-Mehr, Los Angeles, CA (US);
Douglas Cohen, Venice, CA (US);
Snap Inc., Santa Monica, CA (US);
Abstract
A location based measurement system monitors user interactions with media items, and visitation data to physical locations, to calculate an engagement score of the media item, wherein the engagement score serves as an indication of a 'lift' incited by the media item on a population of users exposed to the media item. The location based measurement system may be or include any instrumentality or aggregate of instrumentalities operable to compute, process, store, display, generate, communicate, or apply various forms of data for geo-fencing, control, or other purposes.