The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 09, 2021
Filed:
Feb. 20, 2020
Adobe Inc., San Jose, CA (US);
Haoliang Wang, San Jose, CA (US);
Viswanathan Swaminathan, Saratoga, CA (US);
Stefano Petrangeli, Mountain View, CA (US);
Ran Xu, West Lafayette, IN (US);
Adobe Inc., San Jose, CA (US);
Abstract
Techniques are disclosed for improving media content effectiveness. A methodology implementing the techniques according to an embodiment includes generating an intermediate representation (IR) of provided media content, the IR specifying editable elements of the content and maintaining a result of cumulative edits to those elements. The method also includes editing the elements of the IR to generate a set of candidate IR variations. The method further includes creating a set of candidate media contents based on the candidate IR variations, evaluating the candidate media contents to generate effectiveness scores, and pruning the set of candidate IR variations to retain a threshold number of the candidate IR variations as surviving IR variations associated with the highest effectiveness scores. The process iterates until either an effectiveness score exceeds a threshold value, the incremental improvement at each iteration falls below a desired value, or a maximum number of iterations have been performed.