Drop word tool for digital typesetting

Abstract

Embodiments provide systems, methods, and computer storage media for applying a drop word effect to text in a digital design or document. A word drop tool accepts configurable parameters such as the number of starting words to be dropped, the number of lines to drop and a text style to apply to the starting word(s), and automatically applies a drop word effect to a target text field or paragraph. To create the effect, the drop word tool reads text content from the target text, identifies the starting words to be dropped, applies a designated text style to the starting words, and generates a text exclusion zone for an empty space below the starting word(s). Tiles that indicate permissible regions of lines where text may flow are trimmed to carve out portions that overlap with the text exclusion zone, and text is flowed into the trimmed tiles.