The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 09, 2021
Filed:
Aug. 28, 2020
Unblockable, Inc., Santa Monica, CA (US);
Eben Smith, Santa Monica, CA (US);
Greg Dean, Santa Monica, CA (US);
Gianni Settino, Santa Monica, CA (US);
Jesse Pizarro, Los Angeles, CA (US);
Taylor Tanita, Venice, CA (US);
UNBLOCKABLE, INC., Santa Monica, CA (US);
Abstract
Disclosed herein is an application enabling users to interface dynamically with live sports. Algorithmic generation of user-tailored editorial content that influences sports-bettor behavior, to increase engagement and manage risk. By showing bettors editorial content that could influence the side of the bet they might wish to take (for example, by pointing out that a certain player is playing particularly well or poorly), a sportsbook can influence the ratio of bets (or better, dollars wagered) on either side of a given event. On a more individual level, by showing users content that increases their engagement—such as content about a favorite player or local team, for example—the book can increase a user's propensity to bet in general, with a good sense for which types of bet the user is likely to favor.