The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 02, 2021
Filed:
May. 14, 2020
State Farm Mutual Automobile Insurance Company, Bloomington, IL (US);
Elizabeth A. Flowers, Bloomington, IL (US);
Puneit Dua, Bloomington, IL (US);
Eric Balota, Bloomington, IL (US);
Shanna L. Phillips, Bloomington, IL (US);
State Farm Mutual Automobile Insurance Company, Bloomington, IL (US);
Abstract
A heuristic cross-selling recommendation engine includes capabilities to collect an unstructured data set and a current business context to suggest marketing actions. By providing a heuristic algorithm and executing the algorithm within the engine with the data set allows determination of predicted future contexts and optimal marketing actions. Such heuristic algorithms may learn from past marketing transactions and appropriate correlations with events and available data.