The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 26, 2021
Filed:
Nov. 04, 2019
Cox Communications, Inc., Atlanta, GA (US);
Ray Killick, Alpharetta, GA (US);
Jayasri Devalapalli, Alpharetta, GA (US);
Muhammad Asif Raza, Norcross, GA (US);
COX COMMUNICATIONS, INC., Atlanta, GA (US);
Abstract
Dynamic ad insertion in cloud-based video recorded (cDVR) content is provided. A partially or fully recorded cDVR asset may be associated with a corresponding reference asset, such as a video-on-demand (VOD) catalog copy of a program. The cDVR asset and reference asset may be associated via a common identifier, such as a TMS or Gracenotes® identifier. The reference asset may include metadata that specifies ad breaks and that can be applied to the cDVR asset and used to dynamically insert up-to-date and relevant ads into those ad breaks during playback. Additionally, an option may be provided to a user to stream the reference asset instead of the recorded asset. Further, another option may be provided to replace the user's cDVR asset with the reference asset. Accordingly, up-to-date and relevant ads can be dynamically inserted into the reference asset on playback, and less storage space is required for storing the recording.