The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 26, 2021

Filed:

Dec. 10, 2018
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Andrew Christopher Chud, Austin, TX (US);

Eric Gober, Leander, TX (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/231 (2011.01); H04N 21/24 (2011.01); H04N 21/262 (2011.01); H04N 21/81 (2011.01); H04N 21/858 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2407 (2013.01); H04N 21/23106 (2013.01); H04N 21/26266 (2013.01); H04N 21/812 (2013.01); H04N 21/8586 (2013.01);
Abstract

Devices and methods are provided for using shadow impressions to control storage and delivery of streaming video content. The device may receive a request, the request associated with determining a group of streaming video advertisements for streaming video at a device. The device may determine, based on the request, a first advertisement, wherein the first advertisement is associated with a first number of impressions, wherein the first number of impressions includes a first number of shadow impressions. The device may determine not to include the first advertisement in the group of streaming video advertisements based on the first number of impressions exceeding a first playback threshold. The device may send the group of streaming video advertisements.


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