The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 26, 2021
Filed:
May. 31, 2019
The Nielsen Company (Us), Llc, New York, NY (US);
John W. Hebeler, Jr., Ellicott City, MD (US);
Prasad V. Kunchakarra, Clarksville, MD (US);
Thomas L. Dietz, III, Ellicott City, MD (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus for media data usage measurement and reporting are disclosed. For example, an example television disclosed herein includes a processor to execute computer readable instructions including monitoring software to at least collect metadata from a media stream, execute a media data usage gathering object to gather and encapsulate usage data associated with presentation of the media stream by the television, the usage data including the metadata, report the usage data to a remote system via a network in communication with the television, and insert an advertisement in the media stream, the advertisement selected based on the reported usage data.