Filtering supplementary content using completion rate

Abstract

Systems and methods record tracking events during a presentation of supplementary content items to determine whether viewer(s) stopped watching the supplementary content item or watched the supplementary content item in its entirety. This determination may provide value to content publishers or (multi video programming distributors (MVPDs)) through preventing such supplementary content items from showing, whether in certain contexts, to certain viewers, and/or to certain audience segments. In some instances, the systems and methods may utilize machine-learning model(s) to determine which combinations of supplementary content items, contextual signals, viewers, and/or audience segments are likely to abandonment a supplementary content item. Preventing these combinations from showing, improves viewer experiences, permits MVPDs to effectively utilize opportunities for presenting supplementary content to viewers, in order to maximize revenue yield paid by supplementary content providers (e.g., advertisers), and efficiently uses computing resources to present supplementary content items that viewers are unlikely to abandon.