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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11157960 B1

PDFFull Text
Date of Patent:
Oct. 26, 2021

Filed:

May. 22, 2014

Targeted advertising based on user product information

Applicant:

Opentv, Inc., San Francisco, CA (US);

Inventors:

Debra Hensgen, San Jose, CA (US);

Antoine Burckard, Montigny-le-Bretonneux, FR;

Assignee:

OPENTV, INC., San Francisco, CA (US);

Attorney:

Schwegman Lundberg & Woessner, P.A.

Primary Examiner:

David J Stoltenberg

Assistant Examiner:

Robert C Johnson

Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 16/951 (2019.01); H04N 21/81 (2011.01); H04N 21/2668 (2011.01); H04N 21/41 (2011.01); H04N 7/025 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0267 (2013.01); G06F 16/951 (2019.01); H04N 21/2668 (2013.01); H04N 21/4113 (2013.01); H04N 21/812 (2013.01); H04N 21/8126 (2013.01); H04N 7/025 (2013.01); H04N 21/4131 (2013.01);
Abstract

Methods and systems of targeting advertising are presented. In an example method, a media content device of a user accesses user product information originating from a user product and describing at least one characteristic of the user product. At least one advertisement is selected from a plurality of available advertisements based on the user product information. The selected advertisement is forwarded from the media content device for presentation to the user.

Find Patent Forward Citations

Hensgen, Debra. (2021). Targeted advertising based on user product information (U.S. Patent No. 11157960). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/11157960

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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