The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 26, 2021

Filed:

Jun. 26, 2019
Applicant:

Verizon Media Inc., New York, NY (US);

Inventors:

Rahul Bafna, San Francisco, CA (US);

Mubeen Afzal, San Francisco, CA (US);

Greg Gardner, San Francisco, CA (US);

Simon Khalaf, San Francisco, CA (US);

Rahul Oak, San Francisco, CA (US);

Assignee:

VERIZON MEDIA INC., New York, NY (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06Q 30/0204 (2013.01); G06Q 30/0254 (2013.01);
Abstract

Disclosed is a method that includes: profiling a set of mobile applications according to revenue-related parameters; tracking a user's interaction with a mobile application; scoring the user's interaction levels, and based on the score, grouping users into mobile analytics groups associated with the targeting profiles; facilitating the transmission of user information, user interaction data, and specific mobile analytics groups to advertising campaigns. The method may be executed on a digital device. A related system is disclosed.


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