Digital content prioritization to accelerate hyper-targeting

Abstract

A digital content communication system for account management and predictive analytics may be provided. The system may include an analytics system that communicates with one or more servers and one or more data stores to provide digital content management in a network. The analytics system may include a data access interface to receive data associated with a customer, as well as a processor to: standardize the received data using a standardization technique; process the standardized data using a dark data processing technique; generate a customer fit score and a digital density score based on the dark data processing of the standardized data; match received data associated with a customer against at least one variable using at least one matching technique; create a lead analytical record (LAR); prioritize leads in the LAR using a predictive modeling technique; and establish optimized channel assignment based on at least one of the customer fit score, the digital intensity score, the LAR, or the matching and prioritization actions.