The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 19, 2021

Filed:

Feb. 07, 2020
Applicant:

Sony Corporation, Tokyo, JP;

Inventors:

Steven Richman, San Diego, CA (US);

Tanmay Agnihotri, San Diego, CA (US);

Assignee:

SONY CORPORATION, Tokyo, JP;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/44 (2011.01); H04N 21/81 (2011.01); H04N 21/438 (2011.01); H04N 21/443 (2011.01); H04N 21/435 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44016 (2013.01); H04N 21/435 (2013.01); H04N 21/4383 (2013.01); H04N 21/4435 (2013.01); H04N 21/812 (2013.01);
Abstract

Techniques are described for expanding and/or improving the Advanced Television Systems Committee (ATSC) 3.0 television protocol in robustly delivering the next generation broadcast television services. XLINKS are staged in successively faster memories of the receiver as ad insertion time approaches such that the entire segment can be viewed holistically and dynamically referenced, where all segment ads are available instantly when stored in SDRAM mode as compared to FLASH or coming from the Cloud. Each parsed item has its own timing to be synchronized with other DASH segment items for a single view experience.


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