Generating and presenting directional bullet screen

Abstract

Techniques for generating and presenting comments relative to video frames among a selected group of users in a network community are described herein. The disclosed techniques include receiving message data comprising at least one comment on a video item from a user; determining that the at least one comment is restricted to be viewable by a selected group of users based on an input by the user via an interface; determining whether user information associated with the first user satisfies at least one predetermined condition; and generating a directional bullet screen based on determining that the user information associated with the first user satisfies the at least one predetermined condition. The directional bullet screen is restricted to be accessible by the selected group of users and presents a plurality of comments relative to a plurality of video frames. The at least one comment relative to at least one frame of the video item is presented to and viewable by the selected group of users via the directional bullet screen.