The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 19, 2021
Filed:
Jan. 07, 2019
Alphonso Inc., Mountain View, CA (US);
Amit Kumar, Mountain View, CA (US);
Nikhil Sahasrabudhe, Pune, IN;
Alphonso Inc., Mountain View, CA (US);
Abstract
A closed loop attribution system may include a user location history storage system containing information indicative of user location history for a plurality of users based on location of a mobile device associated with a user; a user database storage system containing placement tracking information indicative of advertising content presented to the user; and a closed loop attribution processor responsive to said user location history storage system and said user database storage assessing correlations between a user's exposure and a user's location. The user database may include records indicative of user behavior and characteristics. The closed loop attribution processor may be connected to the campaign database and the campaign database may contain an indication of one or more locations of interest to an advertiser. The correlation between user exposure and a user's location may be a correlation between user exposure and the location or locations of interest.