The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 12, 2021
Filed:
Jan. 22, 2020
Systems and methods for pacing information campaigns based on predicted and observed location events
Xad, Inc., New York, NY (US);
Can Liang, Sunnyvale, CA (US);
Yilin Chen, Sunnyvale, CA (US);
Jingqi Huang, Santa Clara, CA (US);
Shun Jiang, Sunnyvale, CA (US);
Amit Goswami, Campbell, CA (US);
xAd, Inc., New York, NY (US);
Abstract
A system includes a machine learning module configured to train a location prediction model for an information campaign, a front-end server configured to receive and process information requests, and a prediction unit. During the information campaign, the prediction unit is configured to use the location prediction model to predict a conversion probability for any particular mobile device associated with a qualified information request received during any respective time unit. The conversion probability corresponds to a predicted probability of the particular mobile device having at least one location event at any of one or more POIs during a particular time frame. The front-end server is further configured to determine a respective target number of conversions to be achieved by the information campaign during the respective time unit, and to determine a response to the particular information request based at least in part on the conversion probability and on the respective target number of conversions.