The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 12, 2021
Filed:
Nov. 30, 2020
Applicant:
Facebook, Inc., Menlo Park, CA (US);
Inventors:
Assignee:
Facebook, Inc., Menlo Park, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06F 3/0484 (2013.01); G06Q 50/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 3/04842 (2013.01); G06Q 30/0269 (2013.01); G06Q 50/01 (2013.01);
Abstract
A social networking system identifies a user's relative preference for objects maintained by the social networking system, such as pages associated with movies, restaurants, businesses, or other content. To obtain the user's preferences, the system provides pairs, or groups, of objects to a user and prompts the user to indicate a preference between the objects in each pair. This obtained information about the user's relative preferences is stored in conjunction with the user's profile, which can then be used to select content subsequently presented to the user.