The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 05, 2021
Filed:
Nov. 10, 2020
Roku, Inc., San Jose, CA (US);
Matthew Grover, Draper, UT (US);
Roku, Inc., San Jose, CA (US);
Abstract
The disclosure provides a method for determining viewer data from interactive overlays. The method includes receiving media content from a content feed. The media device includes a unique identifier (UID). The method also includes determining a media program associated with the received media content based on a fingerprint of the received media content. The method further includes overlaying interactive overlay content onto the media program of the media content in an overlay area. The overlay area corresponds to a spatial position within at least one frame of the media content. The method also includes receiving a feedback response from a viewer based on the interactive overlay content. The method further includes determining viewer information from the feedback response of the viewer. The method further includes associating the viewer information of the feedback response with the UID of the media device.