The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 05, 2021

Filed:

Sep. 27, 2017
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Peter Henry Martinazzi, Huntington Beach, CA (US);

Christian Xavier Dalonzo, Sewell, NJ (US);

Jennifer A. Burge, Oakland, CA (US);

Xiaobin Wu, Menlo Park, CA (US);

Chih Shao Lee, Sunnyvale, CA (US);

Puneet Sethi, Santa Clara, CA (US);

Jennifer Terra Hansen, Oakland, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/438 (2019.01); G06F 16/951 (2019.01); G06T 11/60 (2006.01); H04L 12/58 (2006.01); G06K 9/00 (2006.01); G06F 3/0484 (2013.01); H04L 29/06 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06F 16/438 (2019.01); G06F 16/951 (2019.01); G06T 11/60 (2013.01); H04L 51/10 (2013.01); G06F 3/04842 (2013.01); G06K 9/00228 (2013.01); G06K 9/00288 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01); H04L 67/42 (2013.01);
Abstract

The present disclosure is directed toward systems, computer-readable media, and methods for providing customized media effects for use in media communications. For example, systems and methods described herein utilize search terms along with contextual information associated with a client-computing device and characteristic information associated with a digital media item to identify pre-generated media effects and to generate dynamic media effects. Systems and methods described herein score and rank the identified and generated media effects to as to provide listings of media effects that are most likely to appeal to a user of the client-computing device.


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