The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 21, 2021

Filed:

Aug. 25, 2017
Applicant:

Oath Inc., Dulles, VA (US);

Inventor:

Jeffrey Todd Wilson, Ashburn, VA (US);

Assignee:

Verizon Media Inc., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/258 (2011.01); H04N 21/431 (2011.01); H04N 21/2668 (2011.01); H04N 21/81 (2011.01); H04L 29/06 (2006.01); H04N 21/234 (2011.01); H04N 21/45 (2011.01); H04N 21/442 (2011.01); G06Q 30/02 (2012.01); H04N 21/44 (2011.01); H04L 29/08 (2006.01); H04N 21/472 (2011.01); H04N 21/8358 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0269 (2013.01); H04L 65/4084 (2013.01); H04L 65/60 (2013.01); H04L 67/20 (2013.01); H04L 67/306 (2013.01); H04N 21/23424 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/4316 (2013.01); H04N 21/44016 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/472 (2013.01); H04N 21/8358 (2013.01);
Abstract

Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising slots while watching playable media content via a set-top box. The method may further include receiving a request for playable media content and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating datagrams that include the desired content and the non-intrusive advertising content. The datagrams may be concatenated with the playable media content to generate displayable content. The display content may then be provided for displaying.


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