The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 21, 2021

Filed:

Nov. 30, 2017
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Felix G. T. I. Andrew, Seattle, WA (US);

Andi F. Rusu, Seattle, WA (US);

Eric Youngstrom, Kirkland, WA (US);

Scott Andrew Borton, Seattle, WA (US);

Anson Ho, Redmond, WA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/06 (2012.01); G06N 20/00 (2019.01); G06F 16/58 (2019.01); G06F 16/532 (2019.01); G06F 16/583 (2019.01); G06F 16/54 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0631 (2013.01); G06F 16/532 (2019.01); G06F 16/54 (2019.01); G06F 16/58 (2019.01); G06F 16/583 (2019.01); G06N 20/00 (2019.01);
Abstract

Entities such as hotels, restaurants, resorts, houses, vehicles, and other places and things, are associated with images of each entity. The images are tagged using machine learning to identify what aspects of the associated entity are captured by each image. When a user is requested to select an entity from a set of entities, a user preference model is used to determine what tags the user is interested in. The tags are used to select images associated with the entities from the set of entities, and the selected images are displayed to the user. The user can then provide indicators that show which of the displayed images the user likes or dislikes. Based on the indicators, one or more entities from the set of entities is presented to the user. The model may also be updated based on the indicators.


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