The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 21, 2021
Filed:
Jan. 02, 2018
Xad, Inc., New York, NY (US);
Feng Wan, Mountain View, CA (US);
Srihari Venkatesan, Mountain View, CA (US);
Saravana Ravindran, Mountain View, CA (US);
Shanshan Tuo, Mountain View, CA (US);
Prakash Muttineni, San Ramon, CA (US);
Deborah Zhang, Mountain View, CA (US);
Huitao Luo, Fremont, CA (US);
Shashi Seth, Mountain View, CA (US);
xAd, Inc., New York, NY (US);
Abstract
Location data of a large number of mobile devices and map data are used to derive a large number of commute routes in a geographical area, which are used to build a relational database including associations between a plurality of road segments and a plurality of information documents. Each of the plurality of information documents corresponds to a billboard in the geographical area and includes information displayed by the billboard. A respective road segment in the relational database has one or more associations with one or more information documents, each of the one or more information documents being associated with the respective road segment by a corresponding probability value indicating a degree of likelihood of a traveler on the respective road segment being exposed to information displayed on a billboard corresponding to the each of the one or more information documents. The relational database is used to select publicly displayed information for delivery to mobile devices detected to be on public roads.