The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 21, 2021
Filed:
Feb. 17, 2017
Amazon Technologies, Inc., Reno, NV (US);
Houssam Nassif, Seattle, WA (US);
Daniel Hill, Sunnyvale, CA (US);
Tao Hu, Seattle, WA (US);
Anand Mahadeva Iyer, Bellevue, WA (US);
Jian Liu, Seattle, WA (US);
Yi Liu, Seattle, WA (US);
Sriram Srinivasan, Santa Cruz, CA (US);
Vishwanathan Swaminathan, Palo Alto, CA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
An optimal combination of content items may be determined and served to increase the likelihood of a predefined user interaction. A user can request content which may include an entity (such as a web page, document, advertisement, and the like) that has multiple components through which content items may be provided. For example, a web page may include multiple slots where content items may be displayed on the web page. Each component may be associated with multiple possible content items, resulting in many combinations of layouts for an entity. A content server may determine which layout to provide using a content selection model that is weighted based on a likelihood of groupings of content items resulting in a user interaction that satisfies a success condition (e.g., selecting a hyperlink, selecting a content item, initiating a transaction, etc.).