The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 14, 2021
Filed:
Dec. 30, 2019
Nbcuniversal Media, Llc, New York, NY (US);
Michael Levin, Jersey City, NJ (US);
Christopher Lynn, Brooklyn, NY (US);
Christopher Price, Nyack, NY (US);
Richard Dale, Sunnyside, NY (US);
Constantinos Hoppas, Mt Kisco, NY (US);
Gianna DiGiovanni, Turlock, CA (US);
Alexandra Paige, New York, NY (US);
NBCUniversal Media, LLC, New York, NY (US);
Abstract
An apparatus, system and method for deactivating problematic secondary content are provided. This approach involves a deactivator component receiving data associated with an indication of a change to one or more secondary contents, a secondary content playback report, and/or a secondary content quality of experience (QoE) via data sources. After identifying the problematic secondary content, the deactivator component may request a secondary content provider to deactivate the problematic secondary content by deactivating a target resource associated with the secondary content instance, the secondary content, the secondary content unit, or the placement. In particular, the deactivator component may also provide feedback or reason for deactivating the secondary content. Incorporating a central component such as the deactivator component in a system that monitors quality of secondary component, ensures time and resource efficiency, reduces revenue loss for the secondary content provider, and maintains an uninterrupted experience for users when viewing secondary content.