The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 14, 2021
Filed:
Mar. 01, 2019
International Business Machines Corporation, Armonk, NY (US);
Roman Vaculin, Larchmont, NY (US);
Utkarsh Dwivedi, New Delhi, IN;
Karan Ahuja, Vasant Kunj, IN;
Seema Nagar, Bangalore, IN;
Kuntal Dey, Vasant Kunj, IN;
International Business Machines Corporation, Armonk, NY (US);
Abstract
A system and method utilizing a mass user gaze fixation behavior with respect to products and product racks (using a camera-based inputs and gaze-tracking algorithms) and a financial profitability of each product/product type; generates gaze-based heat maps for indicating blind spots and eye gaze points at different positions of the racks/shelves and indicating product placement positions on the heat map; and advises product placement in the retail store for optimizing financial profitability by performing an iterative refinement of product placements over a period for the product/similar products. The system translates mass eye gaze of retail store customers into financial profitability via product placement optimization, and iteratively runs a method to optimize product placements, and generate gaze-based heat maps and perform blind spot analysis for avoiding product placements at certain locations and placing products at other locations, e.g., by running a decision module on consumer gaze pattern data.