The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 14, 2021
Filed:
Apr. 30, 2018
The Nielsen Company (Us), Llc, New York, NY (US);
Austin W. Albino, San Francisco, CA (US);
Jana Dodson, New York, NY (US);
Chao Wang, New York, NY (US);
Sarah Macdonald, New York, NY (US);
Alexander Fragapane, Daly City, CA (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to calibrate payload information. An example apparatus a data acquirer to obtain (a) passive measurement data and (b) background active measurement (BAM) data from panelists in a market of interest, the BAM data associated with network usage metrics of panelist wireless devices undisturbed by panelist behavior. The example apparatus further includes a share assignor to assign a first share of the passive measurement data and a second share of the BAM data to particular areas within the market of interest, the first share based on a number of passive measurement occurrences in a first one of the particular areas and the second share based on a second number of BAM occurrences in the first one of the particular areas, a weight calculator to determine weights for the first area based on the first and second shares, and a BAM calibrator to remove a bias between the passive measurement data and the BAM data by calibrating the BAM data for the market of interest using the weights.