The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 07, 2021

Filed:

Nov. 04, 2018
Applicant:

International Business Machines Corporation, Armonk, NY (US);

Inventors:

Yada Zhu, Westchester, NY (US);

Ajay Deshpande, White Plains, NY (US);

Brian Quanz, Yorktown Heights, NY (US);

Xuan Liu, Yorktown Heights, NY (US);

Pin-Yu Chen, Yorktown Heights, NY (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/06 (2012.01); G06Q 30/02 (2012.01); G06F 16/35 (2019.01); G06F 16/901 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0631 (2013.01); G06F 16/358 (2019.01); G06F 16/9024 (2019.01); G06Q 30/0201 (2013.01);
Abstract

A computer implemented method and system of presenting content on a display of a computing device is provided. Historical data including data of a plurality of customers and data of a plurality of products is received. A hybrid graph is created. The hybrid graph includes one or more customer nodes and product nodes. Between each two customers, a customer weight factor is applied. Between each two products, a product weight factor is applied. One or more products related to a seed product are identified. For each identified related product, a return affinity score towards the requestor customer is determined. A representation of the related products is sent to be displayed on the computing device of the requestor customer, based on the affinity score.


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