The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 07, 2021
Filed:
May. 19, 2017
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Naganandhini Kohareswaran, Redmond, WA (US);
Ling-Ya Huang, Bellevue, WA (US);
Einat Hazan, Lynnwood, WA (US);
Harish Jayanti, Redmond, WA (US);
Keith Robert Kinnan, Sammamish, WA (US);
Jayaram N. M. Nanduri, Issaquah, WA (US);
Jagannatha Raju Dantuluri, Sammamish, WA (US);
MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US);
Abstract
Systems and methods provide a customer engagement platform experimentation framework. Experiments are created to determine which variation of a particular promotion (i.e., an experiment) is most effective. Initially, users are split into buckets that define whether a particular user is in a control group or a treatment group for a particular experiment. Users are assigned into buckets differently for unrelated experiments and similarly for related experiments. This ensures the users are in either the control group or the treatment group for all related experiments. Key performance indicators (KPIs) of users that experienced the experiment are compared with KPIs of users that did not experience the experiment. An assessment of the experiment can then be provided based on the compared KPIs.