The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 07, 2021
Filed:
Mar. 18, 2015
Fujitsu Limited, Kawasaki, JP;
Milos Tesanovic, Middlesex, GB;
David Snelling, Bucks, GB;
Aisha Naseer Butt, Middlesex, GB;
Balakrishnan Bhaskaran, Exeter, GB;
FUJITSU LIMITED, Kawasaki, JP;
Abstract
A method and associated apparatus () which, based on profiles of shoppers (), along with the time spent by shoppers at each of a plurality of retail establishments, suggest offers most suitable to that particular profile. Shoppers' trails (past and present) are considered in order to generate and update profiles and predict future behavior and offer tailored incentives. For locating shoppers, an active Wi-Fi receiver on a mobile phone or other personal communication device can be identified by an access point () in a shop () by its MAC address as the shopper moves through a shopping centre, even if the device never connects to the access point. It is not necessary to identify the shoppers as named individuals; rather, it is possible to anonymously recognize them based on the MAC address.