Advertisement management method, system, and computer program product

Abstract

A method, system, and computer program product enables automation and control of the sales, management, accounting, reporting, and traffic functions necessary to manage advertisement sales, content management, and administrative processes for media production environments, including, but not limited to, broadcast television, radio and webcasting stations, and newspapers. The advertisement management and automation system operates on a PC-based platform and is networked for communications with local area networks, wide area networks, and the Internet, including both wired and wireless appliances. Distribution and tracking is enabled for both local and national advertisement and content management, whereby data, advertisements, content, and reports are pushed and pulled from individual nodes (e.g., television stations) to a central network hub or point that feeds and/or gathers data and communicates with the individual nodes. Traditional broadcast methods for over-the-air, DBS, terrestrial cable, wireless, and live Internet webcasting are combined with on-demand Internet and wireless appliances for monetizing and streamlining the sales, management, accounting, reporting, and traffic processes for single and multi-distribution content production environments.