The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 31, 2021

Filed:

Dec. 27, 2019
Applicant:

Twitter, Inc., San Francisco, CA (US);

Inventors:

Wook Chung, San Francisco, CA (US);

Jennifer Nakamura, San Francisco, CA (US);

Kiryl Lashuk, San Francisco, CA (US);

Assignee:

Twitter, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 12/58 (2006.01); G06Q 30/02 (2012.01); G06N 3/08 (2006.01); G06F 15/173 (2006.01);
U.S. Cl.
CPC ...
H04L 51/32 (2013.01); G06N 3/08 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0254 (2013.01); G06Q 30/0277 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for posting messages on a social messaging platform. One of the methods includes providing a message composition interface; receiving a user request to include a promotion with a composed message; in response to the request, processing the content of the composed message and the user's profile on the social messaging platform to determine one or more social signals; computing an engagement score for each user in a pool of users, wherein the engagement score for each user indicates the likelihood that the user will engage with the message; selecting candidate users from the pool of users; selecting a plurality of target users from the candidate users based on a promotion value and the respective engagement scores; and posting the message on the platform including adding the message to a message stream associated with the selected target users.


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