The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 31, 2021
Filed:
Apr. 23, 2019
Capital One Services, Llc, McLean, VA (US);
Kirankumar Kulkarni, McKinney, TX (US);
Savio Joseph Darivemula, Plano, TX (US);
Anil Konduru, Plano, TX (US);
Patrick Manion, Frisco, TX (US);
Ranganathan Mohan, Frisco, TX (US);
Gunjan Patel, Frisco, TX (US);
Sunil Vasisht, Frisco, TX (US);
CAPITAL ONE SERVICES, LLC, McLean, VA (US);
Abstract
A system for online advertising. The system may include at least one memory unit for storing instructions and at least one processor configured to execute the instructions to perform operations. The operations may include receiving a plurality of creatives for a webpage published to a viewer and resulting in a viewer experience; measuring, based on the viewer experience, a result including conversion rates for a plurality of variants of the webpage; determining confidence intervals in association with the conversion rates; dynamically comparing the received creatives, the conversion rates, and the determined confidence intervals of the variants; automatically analyzing, based on the comparison, the variants to select a winning webpage, the winning webpage exceeding a computed threshold; and automatically adjusting online traffic such that the selected winning webpage is displayed more frequently than other webpages.