The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 31, 2021
Filed:
Jul. 12, 2019
Google Llc, Mountain View, CA (US);
Yan Mayster, Aurora, CO (US);
Brian Edmond Brewington, Superior, CO (US);
Rick Inoue, Mountain View, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Example embodiments of the disclosed technology implement a brand penetration determination system using image semantic content. A geographic sub-region determination system is configured to partition a geographic area into two or more sub-regions. An image content analysis engine is configured to determine, from images captured at one or more sites within each sub-region, a number of detections of a brand within each respective sub-region. A brand penetration index generation system is configured to generate a brand penetration index for each sub-region based on the number of detections of the brand in the respective sub-region weighted by one or more factors (e.g., population factor, category factor, etc.), which is stored in memory with an indicator of each respective sub-region. In splitting the geographic area into two or more sub-regions, the number and/or boundaries of sub-regions are determined so as to ensure that the population within each sub-region is above a threshold.