The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 24, 2021
Filed:
Nov. 16, 2017
Applicant:
Optimized Markets, Inc., Pittsburgh, PA (US);
Inventor:
Tuomas W. Sandholm, Pittsburgh, PA (US);
Assignee:
Other;
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/442 (2011.01); H04N 21/262 (2011.01); H04N 21/458 (2011.01); H04N 21/2668 (2011.01); H04N 21/658 (2011.01); H04N 21/472 (2011.01); H04N 21/466 (2011.01); H04N 21/25 (2011.01); H04N 21/81 (2011.01); H04N 21/482 (2011.01);
U.S. Cl.
CPC ...
H04N 21/442 (2013.01); H04N 21/252 (2013.01); H04N 21/262 (2013.01); H04N 21/2668 (2013.01); H04N 21/44222 (2013.01); H04N 21/4583 (2013.01); H04N 21/4667 (2013.01); H04N 21/47202 (2013.01); H04N 21/482 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01);
Abstract
A method and system for managing digital media campaigns accesses a set of programming data that contains various attributes of media assets that a media service provider will present to users. A media advertising campaign manager receives various criteria for the inclusion of advertisements in a particular entity's advertising campaign. The system uses the attributes in the data set to develop an advertising campaign that satisfies the entity's criteria. In various embodiments, the method system may consider the entity's preferences, seller criteria, and campaign requests for other entities.