The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 17, 2021

Filed:

Sep. 10, 2014
Applicant:

Arris Enterprises, Inc., Suwanee, GA (US);

Inventors:

Venugopal Vasudevan, Palatine, IL (US);

Anthony J. Braskich, Palatine, IL (US);

Renxiang Li, Lake Zurich, IL (US);

Jehan Wickramasuriya, St. Charles, IL (US);

Faisal Ishtiaq, Chicago, IL (US);

Stephen P. Emeott, Rolling Meadows, IL (US);

Benedito J. Fonseca, Jr., Glen Ellyn, IL (US);

Alfonso Martinez Smith, Algonquin, IL (US);

Assignee:

ARRIS Enterprises LLC, Suwanee, GA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04N 21/854 (2011.01); H04N 21/81 (2011.01); H04N 21/24 (2011.01); H04H 60/73 (2008.01); H04H 60/80 (2008.01); H04H 60/56 (2008.01); H04H 60/07 (2008.01); H04H 60/63 (2008.01); H04H 60/37 (2008.01);
U.S. Cl.
CPC ...
G06Q 30/0276 (2013.01); H04H 60/07 (2013.01); H04H 60/375 (2013.01); H04H 60/56 (2013.01); H04H 60/63 (2013.01); H04H 60/73 (2013.01); H04H 60/80 (2013.01); H04N 21/2407 (2013.01); H04N 21/812 (2013.01); H04N 21/854 (2013.01);
Abstract

A method for creating derivative advertisements is provided. The method includes identifying a visual element based on an analysis of a primary advertisement asset such that the visual element is representative of a branding message provided within the primary advertisement. The method also includes identifying a call-to-action (CTA) data element based on the analysis and creating a derivative advertisement asset having the visual element and CTA data element. A system and a non-transitory computer-readable storage medium containing software for executing the method are also provided.


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