The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 17, 2021
Filed:
Nov. 21, 2017
Adobe Inc., San Jose, CA (US);
Atanu R. Sinha, Bangalore, IN;
Meghanath Macha Yadagiri, Pittsburgh, PA (US);
Pranav Ravindra Maneriker, Bangalore, IN;
Sopan Khosla, Bangalore, IN;
Avani Samdariya, Rewa, IN;
Navjot Singh, Chandigarh, IN;
Adobe Inc., San Jose, CA (US);
Abstract
Modifications to the DiD technique are disclosed which provide an estimate of the effectiveness of a site-wide action where no control group exists within the data subsequent to implementation of the site-wide action. In some examples, a method may include identifying a treatment group based on a modified treatment period, selecting a control group from a control period prior to the modified treatment period, and performing a modified difference-in-differences (DiD) estimation for a metric based on the modified treatment period, the treatment group, the control period, and the control group. The modified treatment period may encompass an intervention of a site-wide action, and include a pre-intervention time period and a post-intervention time period.