The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 10, 2021

Filed:

Dec. 18, 2017
Applicant:

Telefonaktiebolaget Lm Ericsson (Publ), Stockholm, SE;

Inventor:

Selim Ickin, Stocksund, SE;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/458 (2011.01); G06Q 30/02 (2012.01); H04N 21/2187 (2011.01); H04N 21/433 (2011.01); H04N 21/439 (2011.01); H04N 21/44 (2011.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); G06Q 30/0254 (2013.01); H04N 21/2187 (2013.01); H04N 21/4331 (2013.01); H04N 21/4394 (2013.01); H04N 21/442 (2013.01); H04N 21/44008 (2013.01); H04N 21/44016 (2013.01); H04N 21/812 (2013.01); H04N 21/8456 (2013.01);
Abstract

A method () of controlling playout of advertisement content during live video streaming at an end-user terminal comprising steps of: receiving () advertisement content from an advertisement server; receiving () live streamed video content from a content delivery network and playing out the video content; obtaining () at least one of image features and audio features of the video content during playout; calculating () a content importance rating of video content to be played out during a prediction time window based on said features; and postponing () playout of advertisement content scheduled to be played out during the prediction time window if the calculated content importance rating for the prediction time window is above a threshold value.


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