The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 10, 2021

Filed:

Mar. 13, 2017
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Andrew J. Bradley, Edinburgh, GB;

Andrew Douglas Birkett, Edinburgh, GB;

Christopher de Beer, Edinburgh, GB;

Shane Girish, Edinburgh, GB;

Anthony Richard McBryan, West Lothian, GB;

Sebastiano Merlino, Edinburgh, GB;

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06Q 30/0277 (2013.01); H04L 67/2842 (2013.01);
Abstract

Systems, methods, and computer-readable media are disclosed for caching selected data for use in real-time content selection. In one embodiment, an example method may include determining a first set of user identifiers for users that are eligible to be presented with content associated with a first product identifier, the first set having a first number of user identifiers, determining a second set of user identifiers for users that are eligible to be presented with content associated with a second product identifier, the second set having a second number of user identifiers, and determining that the first number is greater than the second number. Example methods may include determining first content associated with the first product identifier, determining first product information associated with the first product identifier, and caching the first content and the first product information at a server instead of second content associated with the second product identifier.


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