The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 03, 2021
Filed:
Jul. 15, 2016
Google Llc, Mountain View, CA (US);
Ali Nasiri Amini, Redwood City, CA (US);
Ardian Poernomo, Santa Clara, CA (US);
Alireza Darvish, Santa Clara, CA (US);
Alok Aggarwal, Foster City, CA (US);
Eu-Jin Goh, Palo Alto, CA (US);
Oren E. Zamir, Los Altos, CA (US);
Qing Xu, San Jose, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus for content item auction bidding. In one aspect, a method includes receiving a request for a content item, the request including request feature values and a device identifier, the device identifier being included in a remarketing list; obtaining a predicted performance measure for a remarketing content item associated with the remarketing list based on a first timestamp and a second timestamp, the first timestamp being included in the remarketing list and associated with the device identifier included in the request, and the second timestamp being for the request; determining a bid adjustment value based on the first timestamp and the second timestamp; obtaining a remarketing bid for the remarketing content item, the remarketing bid specifying an amount a content item provider is willing to pay for distribution of the remarketing content item; and adjusting the remarketing bid based on the bid adjustment value.