The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 03, 2021
Filed:
Apr. 14, 2016
Twitter, Inc., San Francisco, CA (US);
Boris Logvinskiy, San Francisco, CA (US);
Andrew He, San Francisco, CA (US);
Yuan Ren, San Francisco, CA (US);
Kelcey Chan, San Francisco, CA (US);
Nathan Shayefar, San Francisco, CA (US);
Steffan Chartrand, San Francisco, CA (US);
Michael Anderson, San Francisco, CA (US);
Adam Morgenlender, San Francisco, CA (US);
Twitter, Inc., San Francisco, CA (US);
Abstract
A method for operating a server system. The method includes: receiving, by the server system, a request for a plurality of assets in a first format to fill an ad unit, in an application executing on a mobile device, with a native advertisement; receiving, by the server system and from an ad source over a network, ad content in a second format; converting, by a converter of the server system, the ad content in the second format to the plurality of assets in the first format; and sending, by the server system, the plurality of assets to the application, where the application fills the ad unit with the native advertisement including at least one of the plurality of assets.