The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 03, 2021

Filed:

Feb. 08, 2019
Applicant:

Bby Solutions, Inc., Richfield, MN (US);

Inventors:

Sean Godinez, Woodbury, MN (US);

Michael Boldischar, Lino Lakes, MN (US);

Praveen Kotla, Apple Valley, MN (US);

David Adolphson, Apple Valley, MN (US);

Assignee:

BBY SOLUTIONS, INC., Richfield, MN (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/958 (2019.01); H04L 29/08 (2006.01); G06F 16/9535 (2019.01); G06F 9/54 (2006.01);
U.S. Cl.
CPC ...
G06F 16/958 (2019.01); G06F 9/547 (2013.01); G06F 16/9535 (2019.01); G06F 16/972 (2019.01); H04L 67/02 (2013.01); H04L 67/2842 (2013.01); H04L 67/306 (2013.01);
Abstract

Systems and techniques for dynamic edge content personalization are described herein. A request for a webpage may be received from a content delivery network for a user. Callback instructions may be generated for a user fragment and a webpage fragment. The webpage may be configured using a webpage template. A set of personalized content fragments may be received that correspond to the webpage template. A personalized content fragment may be selected for the user from the set of personalized content fragments using the callback instructions for the user fragment. The personalized content fragment may be transmitted to the content delivery network. The content delivery network may use the personalized content fragment and callback instructions for the webpage to render and deliver the webpage to the user.


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