The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 27, 2021
Filed:
Jun. 20, 2019
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Technologies for determining performance gains for content item delivery based on modifications to content item selection parameters are provided. The disclosed techniques include implementing a multi-objective optimization model for content item selection using a value for a parameter. The model generates a first plurality of scores and a first ranking for content items. Subset of content items is selected for delivery based on the first ranking. New values for the parameter are identified and for each new value, the content item selection event is replayed. A second plurality of scores and a second ranking is generated for the content items, where the second ranking is different from the first ranking. A third plurality of scores and a third ranking is generated where the third ranking matches the second ranking. A set of gains is calculated for each new value, where each gain corresponds to a different objective of the model.