The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 20, 2021

Filed:

Mar. 15, 2013
Applicants:

David William Luttrell, Philadelphia, PA (US);

Micah Freedman, New York, NY (US);

Aashi Deacon, Brooklyn, NY (US);

Moshe Silberman, Brooklyn, NY (US);

Inventors:

David William Luttrell, Philadelphia, PA (US);

Micah Freedman, New York, NY (US);

Aashi Deacon, Brooklyn, NY (US);

Moshe Silberman, Brooklyn, NY (US);

Assignee:

Integral Ad Science, Inc., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06Q 30/0242 (2013.01);
Abstract

Systems, methods, and media are disclosed for tracking viewability of content, such as Internet content, by associating a color-changing animated image file with the content and determining, based on whether color of an image is changing, whether the content is in a viewable region of a browser.


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