The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 13, 2021
Filed:
Feb. 06, 2019
Facebook, Inc., Menlo Park, CA (US);
Ahmad Abdulmageed Mohammed Abdulkader, Palo Alto, CA (US);
Stephane Taine, Issaquah, WA (US);
Vladislav Belous, Menlo Park, CA (US);
Seyed Mohsen Amiri, Bellevue, WA (US);
Ewa Dominowska, Kirkland, WA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system using attributes of users to select content for presentation to the users predicts one or more attributes of users whose attributes are unavailable to the online system. For a user with one or more attributes unavailable to the online system, the online system applies a model to attributes of additional users to predict one or more attributes of the user. Attributes of the additional user use in the prediction may include demographic information and interactions with content by the additional users. The online system may determine an accuracy of the model by using the model to predict attributes for users whose attributes are known to the online system and comparing the predicted attributes to the known attributes. If the model's accuracy is less than a threshold value, the online system discontinues using the model to predict attributes of users.