The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 06, 2021

Filed:

May. 31, 2017
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Jan Schellenberger, Belmont, CA (US);

Yang Zhao, Sunnyvale, CA (US);

Yin Zhang, Sunnyvale, CA (US);

David Pardoe, Mountain View, CA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04L 12/911 (2013.01); H04L 12/825 (2013.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06Q 30/0249 (2013.01); G06Q 30/0264 (2013.01); G06Q 30/0275 (2013.01); H04L 47/822 (2013.01); H04L 47/263 (2013.01);
Abstract

Techniques for controlling resource usage in a computing environment are provided. In one technique, a target resource usage for a particular point in time is determined for a content delivery campaign. Determining, for the content delivery campaign, a current resource usage for the particular point in time. Also, a bandwidth associated with the target resource usage at the particular point in time is determined. Based on a difference between the current resource usage and one or more boundaries of the bandwidth, a throttling factor is calculated. Based on the throttling factor, a probability of the content delivery campaign participating in a content item selection event is determined.


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