The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 06, 2021
Filed:
Jan. 31, 2019
Walmart Apollo, Llc, Bentonville, AR (US);
Abhimanyu Mitra, San Jose, CA (US);
Kannan Achan, Saratoga, CA (US);
Abhay Kashyap, San Francisco, CA (US);
Afroza Ali, Los Altos, CA (US);
Omkar Deshpande, Saratoga, CA (US);
WALMART APOLLO, LLC, Bentonville, AR (US);
Abstract
A method including displaying content elements on one or more websites to users. This method can also include tracking impression response data comprising (a) a response of the user to the content element of the content elements displayed on the one or more websites and (b) a time of the response of the user. Additionally, the method can include receiving a request from a first user. The method can further include determining weightings of the content elements based on posterior distributions using the impression response data, as adjusted by a temporal decay factor based on the times of the impression response data for the content elements. The method additionally can include generating the webpage to comprise the selected content element. Other embodiments are disclosed.