The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 22, 2021

Filed:

Jun. 08, 2020
Applicant:

Anypoint Media Co., Ltd., Seoul, KR;

Inventor:

Wonjang Baek, Seongnam-si, KR;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/00 (2006.01); G06F 13/00 (2006.01); H04N 5/445 (2011.01); H04N 21/478 (2011.01); H04N 21/254 (2011.01); H04N 21/442 (2011.01); H04N 21/466 (2011.01); H04N 21/472 (2011.01);
U.S. Cl.
CPC ...
H04N 21/47815 (2013.01); H04N 21/2542 (2013.01); H04N 21/44213 (2013.01); H04N 21/4665 (2013.01); H04N 21/47202 (2013.01);
Abstract

In accordance with the technique described herein, a home shopping content suitable for a specific viewer can be dynamically selected and provided using a product classification group of interest extracted based on the time at which a viewer selects a home shopping channel and the time at which the viewer leaves the home shopping channel. In particular, since the product classification group of interest can be extracted using an interest index calculated based on a bounce rate defined according to the technique described herein, the more personalized home shopping content can be provided to the viewer.


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